Skip to main content

Arm wants to power your next laptop

Arm, the company that designs the chips that power virtually every smartphone and IoT device, published its roadmap for the next two years today. That’s the first time Arm has done so and the reason for this move, it seems, is that the company wants to highlight its ambitions to get its chips into laptops.

So far, Arm-based laptops are far and in-between, though Microsoft recently made a major move in this direction thanks to its push for always connected Windows laptops. While that sounds great in theory, with laptops that only need a single charge to run all day, there’s still a performance penalty to pay compared to using an x86 chip. Arm says that gap is closing quockly, though, while offering a better performance/battery life balance.

Indeed, Ian Smythe, Arm’s senior director of its marketing programs, doesn’t shy away from comparing the next generations of its architectures with Intel’s mid-tier Core i5 processors.

“I think it’s clear that we’re on a transformative path,” Smythe said during a press conference ahead of today’s announcement. “It’s a compute journey that is changing the way that computers are able to be delivered in large screen form factor devices. And our vision is very much around how we’re going to be driving laptop performance from that mobile innovation base and how we’re going to be working with foundry partners to deliver that performance in today’s and tomorrow’s leading processes.”

So what does Arm’s roadmap look like? The details are still quite sparse, but this year, the company will deliver its Cortex-A76 architecture that its partners will likely build using both 10nm and 7nm processes. Next year, it’ll launch its Deimos CPUs, which will most likely all be built using 7nm processes. Come 2020, it’ll launch its Hercules processors for both 7nm and 5nm processes.

In terms of raw compute performance, the A76 can compete with some Intel i5 chips and Arm promises less than 5W TDP. Raw compute power based on a single benchmark isn’t all there is to making a computer run smoothly, of course, but this signals Arm’s ambitions (and those of its partners) in competing for the laptop market — while at the same time making smartphones far more powerful, too.

Can Arm-based processors really make a dent in the laptop market, though? Smythe surely thinks so. ‘I think with every disruption we created an opportunity,” he said. “That toehold [in the laptop market] can grow when you can demonstrate the benefits. I think that with the first Windows on Arm devices we’re sharing that capability and as we move towards Cortex A76-based devices and beyond, I think that capability and disruption offers opportunity beyond where we are today.”



from TechCrunch https://ift.tt/2MRfhR3

Comments

Popular posts from this blog

Android blatantly copies the iPhone X navigation gestures

Google unveiled some of the new features in the next version of Android at its developer conference. One feature looked particularly familiar. Android P will get new navigation gestures to switch between apps. And it works just like the iPhone X.“As part of Android P, we’re introducing a new system navigation that we’ve been working on for more than a year now,” VP of Android Engineering Dave Burke said. “And the new design makes Android multitasking more approachable and easier to understand.”While Google has probably been working on a new multitasking screen for a year, it’s hard to believe that the company didn’t copy Apple. The iPhone X was unveiled in September 2017.On Android P, the traditional home, back and multitasking buttons are gone. There’s a single pill-shaped button at the center of the screen. If you swipe up from this button, you get a new multitasking view with your most recent apps. You can swipe left and right and select the app you’re looking for.If you swipe up o…

Square launches restaurant point-of-sale platform

Square, which has already made its way into retail stores and service-based businesses (think hair salons, massage therapists, etc), is officially getting into the restaurant business with the launch of Square for Restaurants. Square for Restaurants is a point-of-sale system that handles everything from menu updates, floor layouts, employee scheduling, performance tracking to tip splitting.Usually, restaurants have “some old legacy thing or something else,” Square Seller Lead Alyssa Henry told me.“Historically, we’ve not served this customer segment very well,” Henry said. “With Square for Restaurants, we’re excited to finally be able to serve this customer segment and deliver on a couple of key things that are core to Square but also highly valued by sellers of all types.”This new product is designed to be fast, self-serve, elegant and cohesive, Henry said. It also integrates seamlessly into Square’s existing ecosystem that includes Payroll, Capital and more. Given Square’s ownership…