Facebook is diving deeper into in-house game development with the launch of its own version of Snapchat’s multiplayer augmented reality video chat games. Today, Facebook Messenger globally launches its first two AR video chat games that you can play with up to six people.
“Don’t Smile” is like a staring contest that detects if you grin, and then users AR to contort your it’s an exaggerated Joker’s smirk while awarding your opponent the win. “Asteroids Attack” sees you move your face around the navigate a space ship, avoiding rocks and grabbing laser beam powerups. Soon, Facebook also plans to launch “Beach Bump” for passing an AR ball back and forth, and a “Kitten Craze” cat matching game. To play the games, you start a video chat, hit the Star button to open the filter menu, and then select one of the games.
Facebook tells me it built these games itself using the AR Studio tool it launched last year to let developers create their own AR face filters. When asked if game development would be available to everyone through AR studio, a spokesperson told me “Not today, but we’ve seen sucessful short-session AR games developed by the creator community and are always looking out for ways to bring the best AR content to the FB family of apps.”
Now with over 1.3 billion users, Facebook Messenger is seeking more ways to keep people engaged. Having already devoured many people’s one-on-one utility chats, it’s fun group chats, video calling, and gaming that could get people spending more time in the app.
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