Skip to main content

Everything Apple announced at its iPhone XS event

Today was Apple’s big hardware event and the trillion dollar company had quite a lot to share about the future of some of its most profitable product lines.

While Apple boasted how its products had been completely redesigned and re-engineered, in reality, what was most notable about today’s Apple event is how Apple is choosing to design within the bounds of its past releases.

The new class of flagship iPhones, the XS and XS Max made hardware upgrades focused on durability and performance with a new chipset and not too much else. The first hardware design update in years for the Apple Watch update equated to a larger, rounded corner display and updates to the biometric sensors.

There were also a couple surprises though, here’s what we saw today.


[gallery ids="1711200,1711198,1711196,1711195,1711186,1711181"]

iPhone XS and XS Max

Apple’s latest and greatest iPhone didn’t reinvent the wheel after last year’s major refresh, but the flagship iPhone XS now has a plus size, though it’s not called the XS Plus.

The iPhone XS Max sports a 6.5 inch OLED display compared to the XS’s 5.8 display. It’s a massive screen and it’s the biggest that’s ever been on an iPhone. For comparison the iPad Mini’s screen is 7.9 inches so the XS Max is as phablet as phablets come.

The iPhone XS and XS Max are identical specs-wise with both toting Apple’s latest A12 bionic chipset, the only difference is the display and a $100 price bump for the larger phone.

The iPhone XS starts at $999 for a 64GB version, while the 64GB iPhone XS Max starts at $1,099.

[gallery ids="1711254,1711261,1711256,1711265,1711263,1711257,1711262"]

iPhone XR

While Apple’s iPhone X may have oozed premium luxury when it launched last year, boy, was it pricey. The next best option was the iPhone 8 line which felt like a pretty major step down in terms of design. This year the choice is a lot easier with the “edge-to-edge” iPhone XR which cuts down on priciness (it starts at $749) by using an LCD display as opposed to the more high-end OLED one found in the iPhone XS.

The XR may offer a tad less vibrant of an experience, but the large 6.1 inch LCD phone is sure to be Apple’s best seller thanks to how similar it is to the XS. The main areas where it falls short beyond display types are the single camera module and its lack of 3D Touch. The body of the XR is also made of aluminum as opposed to the stainless steel body on the XS.


[gallery ids="1710793,1710794,1710826,1711215,1711216,1710834"]

Apple Watch Series 4

After three years of under-the-hood upgrades, we finally got some changes to the look of the Apple Watch. The major story here is a new, larger curved edge display on the Watch.

The small version has a 32 percent larger display, while the bigger one has a 35 percent bigger display. While the displays mainly cut into the bezels, the watches are a little larger even if their overall volume has shrunk due to growing a bit thinner on the wrist. 

The Series 4 has some crazy health-monitoring features, namely it now has the ability to perform electro-cardiograms in 30 seconds.

The 40mm Apple Watch starts at $399 while the LTE version starts at a pricey $499.

There were still plenty of things that we expected Apple to touch on that we heard diddly squat about. Where’s AirPower? Where are the new AirPods? What’s up with the MacBook Air? Any word on a cheaper HomePod? What about those rumored over-ear headphones? What about that AR headset we’ve been hearing about for years?

In the end, Apple can only share so much at each event, but even through the lens of past announcements this was a pretty quiet keynote.

from TechCrunch


Popular posts from this blog

Android blatantly copies the iPhone X navigation gestures

Google unveiled some of the new features in the next version of Android at its developer conference. One feature looked particularly familiar. Android P will get new navigation gestures to switch between apps. And it works just like the iPhone X.“As part of Android P, we’re introducing a new system navigation that we’ve been working on for more than a year now,” VP of Android Engineering Dave Burke said. “And the new design makes Android multitasking more approachable and easier to understand.”While Google has probably been working on a new multitasking screen for a year, it’s hard to believe that the company didn’t copy Apple. The iPhone X was unveiled in September 2017.On Android P, the traditional home, back and multitasking buttons are gone. There’s a single pill-shaped button at the center of the screen. If you swipe up from this button, you get a new multitasking view with your most recent apps. You can swipe left and right and select the app you’re looking for.If you swipe up o…

Square launches restaurant point-of-sale platform

Square, which has already made its way into retail stores and service-based businesses (think hair salons, massage therapists, etc), is officially getting into the restaurant business with the launch of Square for Restaurants. Square for Restaurants is a point-of-sale system that handles everything from menu updates, floor layouts, employee scheduling, performance tracking to tip splitting.Usually, restaurants have “some old legacy thing or something else,” Square Seller Lead Alyssa Henry told me.“Historically, we’ve not served this customer segment very well,” Henry said. “With Square for Restaurants, we’re excited to finally be able to serve this customer segment and deliver on a couple of key things that are core to Square but also highly valued by sellers of all types.”This new product is designed to be fast, self-serve, elegant and cohesive, Henry said. It also integrates seamlessly into Square’s existing ecosystem that includes Payroll, Capital and more. Given Square’s ownership…

State Farm sponsors popular Fortnite streamer DrLupo

DrLupo, one of the biggest names and most recognizable voices in Fortnite streaming, has closed a sponsorship deal with State Farm.Bejanmin “DrLupo” Lupo has nearly 3 million Twitch followers and often plays with the world’s most popular streamer, Tyler “Ninja” Blevins. Beloved for his talent and his personality alike, Lupo has also worked as a caster for various Fortnite tournaments and events. Last year, DrLupo held a charity stream for St. Jude’s Research Hospital and raised $1.3 million.State Farm Marketing Director Ed Gold had this to say:DrLupo is one of the world’s most followed Fortnite streamers. His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.This marks State Farm’s first sponsorship of an esports athlete. The sponsorship will include support of the stream through branded replays, live in-stream stunts and product integration (here’s me trying to imagine integratin…