Skip to main content

MoviePass says it’s bringing back an unlimited movie plan

It may be hard to remember, but MoviePass once offered a relatively straightforward value proposition — for a monthly subscription fee, you could watch as many movies as you want. Now it sounds like a version of that plan is coming back.

The news was shared in an interview that Executive Vice President Khalid Itum gave to Variety. Apparently, Itum didn’t offer any details beyond saying that some version of the unlimited plan — allowing subscribers to watch as many movies as they want each month — will be launching next week.

It’s barely been a month since MoviePass announced new pricing plans for 2019. (In the same announcement, MoviePass said Itum would be taking over day-to-day operations, although Mitch Lowe would remain as CEO.) But even the most expensive plan — which costs between $19.95 and $24.95, depending on where you live — was limited to three movie tickets per month.

It’s probably safe to guess the revamped unlimited plan won’t have the old price of $9.99. After all,, the company says it’s looking to break even on the tickets it’s selling — which seems like an obvious business necessity, but the company had previously been in growth-at-all-costs mode.

Itum said MoviePass is no longer pursuing other business models where it makes money by taking a cut of concessions or getting a discount on tickets. It is, however, still working on a “red label” solution where theaters can create their own subscription plans.

In addition, Itum said efforts to rehabilitate MoviePass’ image are starting to pay off, as the company is starting to regain subscribers.

“I feel like we’re turning a corner,” he said.

from TechCrunch


Popular posts from this blog

Android blatantly copies the iPhone X navigation gestures

Google unveiled some of the new features in the next version of Android at its developer conference. One feature looked particularly familiar. Android P will get new navigation gestures to switch between apps. And it works just like the iPhone X.“As part of Android P, we’re introducing a new system navigation that we’ve been working on for more than a year now,” VP of Android Engineering Dave Burke said. “And the new design makes Android multitasking more approachable and easier to understand.”While Google has probably been working on a new multitasking screen for a year, it’s hard to believe that the company didn’t copy Apple. The iPhone X was unveiled in September 2017.On Android P, the traditional home, back and multitasking buttons are gone. There’s a single pill-shaped button at the center of the screen. If you swipe up from this button, you get a new multitasking view with your most recent apps. You can swipe left and right and select the app you’re looking for.If you swipe up o…

Square launches restaurant point-of-sale platform

Square, which has already made its way into retail stores and service-based businesses (think hair salons, massage therapists, etc), is officially getting into the restaurant business with the launch of Square for Restaurants. Square for Restaurants is a point-of-sale system that handles everything from menu updates, floor layouts, employee scheduling, performance tracking to tip splitting.Usually, restaurants have “some old legacy thing or something else,” Square Seller Lead Alyssa Henry told me.“Historically, we’ve not served this customer segment very well,” Henry said. “With Square for Restaurants, we’re excited to finally be able to serve this customer segment and deliver on a couple of key things that are core to Square but also highly valued by sellers of all types.”This new product is designed to be fast, self-serve, elegant and cohesive, Henry said. It also integrates seamlessly into Square’s existing ecosystem that includes Payroll, Capital and more. Given Square’s ownership…

State Farm sponsors popular Fortnite streamer DrLupo

DrLupo, one of the biggest names and most recognizable voices in Fortnite streaming, has closed a sponsorship deal with State Farm.Bejanmin “DrLupo” Lupo has nearly 3 million Twitch followers and often plays with the world’s most popular streamer, Tyler “Ninja” Blevins. Beloved for his talent and his personality alike, Lupo has also worked as a caster for various Fortnite tournaments and events. Last year, DrLupo held a charity stream for St. Jude’s Research Hospital and raised $1.3 million.State Farm Marketing Director Ed Gold had this to say:DrLupo is one of the world’s most followed Fortnite streamers. His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.This marks State Farm’s first sponsorship of an esports athlete. The sponsorship will include support of the stream through branded replays, live in-stream stunts and product integration (here’s me trying to imagine integratin…