Skip to main content

SoundCloud co-founder and chief product officer, Eric Wahlforss, is leaving

SoundCloud’s Eric Wahlforss is stepping away from the music and podcast streaming platform he co-founded after more than a decade at the company, most recently in the chief product officer role.

Wahlforss announced the decision to step back from day-to-day ops — and “transition into an advisory role” — in a post on social media, writing: “After more than 11 years of building up our wonderful platform for artists, DJs and audio creators, I have come to the realisation that now is the right time for me to take a break, reflect and think about what to create next.

“So I have decided to step back from day-to-day operations at SoundCloud, and transition into an advisory role for the company starting March 1st.”

Wahlforss previously served as SoundCloud’s CTO. But in early 2017 an ex-Yahoo VP of engineering, Artem Fishman, was hired to take the role as the company made a series of changes to its leadership structure in an attempt to shift focus and stem losses that, in 2015, were running at $52 million on revenues of just $22M.

Later that same year, in August 2017, SoundCloud laid off 40 percent of its staff, and shortly after that its other co-founder, Alex Ljung, also announced he was stepping aside — handing the CEO role to former Vimeo CEO, Kerry Trainor, but remaining as chairman.

Wahlforss similarly appears not to want to severe ties completely with the company he helped build, and writes that his decision to step away was “not easy”.

Though he also flags the presence of the new leadership team, saying he feels SoundCloud is in “such capable hands” and that the team is “stronger than ever”.

SoundCloud raised a $170M emergency funding round in fall 2017 to keep itself in business, and senior execs remains under huge pressure to shrink costs and find a way to generate sustainable revenues. So with investor priorities shifting the sight of both founders heading for exit door is not surprising.

There have also been signs of a quickening of pace at the company in recent months.

Late last year SoundCloud finally opened up monetization — which had previously only been offered to the very biggest artists via an invite only program. And more recently it made it easier for users to share links to their tracks to Instagram Stories — looking to help its users reach a wider audience.

Attempts to boost revenue and usage while cutting costs could be signs the management team is trying to get the books in better shape to both attract a buyer and sell at a better price. And with both founders heading for the sidelines that process might be a little easier.



from TechCrunch https://tcrn.ch/2Wey51w

Comments

Popular posts from this blog

Android blatantly copies the iPhone X navigation gestures

Google unveiled some of the new features in the next version of Android at its developer conference. One feature looked particularly familiar. Android P will get new navigation gestures to switch between apps. And it works just like the iPhone X.“As part of Android P, we’re introducing a new system navigation that we’ve been working on for more than a year now,” VP of Android Engineering Dave Burke said. “And the new design makes Android multitasking more approachable and easier to understand.”While Google has probably been working on a new multitasking screen for a year, it’s hard to believe that the company didn’t copy Apple. The iPhone X was unveiled in September 2017.On Android P, the traditional home, back and multitasking buttons are gone. There’s a single pill-shaped button at the center of the screen. If you swipe up from this button, you get a new multitasking view with your most recent apps. You can swipe left and right and select the app you’re looking for.If you swipe up o…

Square launches restaurant point-of-sale platform

Square, which has already made its way into retail stores and service-based businesses (think hair salons, massage therapists, etc), is officially getting into the restaurant business with the launch of Square for Restaurants. Square for Restaurants is a point-of-sale system that handles everything from menu updates, floor layouts, employee scheduling, performance tracking to tip splitting.Usually, restaurants have “some old legacy thing or something else,” Square Seller Lead Alyssa Henry told me.“Historically, we’ve not served this customer segment very well,” Henry said. “With Square for Restaurants, we’re excited to finally be able to serve this customer segment and deliver on a couple of key things that are core to Square but also highly valued by sellers of all types.”This new product is designed to be fast, self-serve, elegant and cohesive, Henry said. It also integrates seamlessly into Square’s existing ecosystem that includes Payroll, Capital and more. Given Square’s ownership…

State Farm sponsors popular Fortnite streamer DrLupo

DrLupo, one of the biggest names and most recognizable voices in Fortnite streaming, has closed a sponsorship deal with State Farm.Bejanmin “DrLupo” Lupo has nearly 3 million Twitch followers and often plays with the world’s most popular streamer, Tyler “Ninja” Blevins. Beloved for his talent and his personality alike, Lupo has also worked as a caster for various Fortnite tournaments and events. Last year, DrLupo held a charity stream for St. Jude’s Research Hospital and raised $1.3 million.State Farm Marketing Director Ed Gold had this to say:DrLupo is one of the world’s most followed Fortnite streamers. His philanthropic efforts and massive fanbase make him an ideal partner as we continue to amplify our esports programming and efforts with the gaming community.This marks State Farm’s first sponsorship of an esports athlete. The sponsorship will include support of the stream through branded replays, live in-stream stunts and product integration (here’s me trying to imagine integratin…